I attended a UX Essentials workshop hosted by PointClear Solutions, a consulting company reimagining healthcare technology. The workshop was made possible by a scholarship opportunity extended to Georgia Tech MS-HCI students. Fun Fact: The two workshop facilitators, Lee Farabaugh (CXO) and Erica Newcomb (Director, UX) are graduates of the Georgia Tech MS-HCI program!
A word at a time. To kickoff the workshop, we did a group-story building exercise. We went around the room and each person said a word to build onto the previous words. “I once rode a kitten on a trampoline because magic…” would not be an uncommon phrase from this activity. The primary purpose of this activity was to stress the importance of listening to the story being created so you can contribute in a meaningful way. The same of true of UX design: to understand improvement strategies, you must understand the ways the users and the company understand the product. The secondary purpose is to appreciate the results of a collaborative environment. The story may take an unexpected turn, but diversity of thought is a key to success.
Design Thinking. For the first few hours of the workshop, we did a design-thinking activity to understand an empathetic approach to product planning and design. For the activity, we broke into pairs to understand how our “client” navigated the gift-giving experience to design a product based on their wants and needs (pulled from a series of 4-minute interviews). This fast-paced activity gave the perfect glimpse into what it means to take an empathetic participatory-design approach. This activity is based out of the D-School at Stanford.
Lean UX. We created proto-personas to make educated, empathetic guesses about target users in a Lean way. A proto-persona is an educated guess about a user type based on the designers’ personal experience. While it isn’t based on real information collected from users, it offers the opportunity for quick-UX research that allows for user reference-points throughout the process. Of course, putting a concept or prototype in front of users is imperative throughout the process, but proto-personas can start the ball rolling.
Mobile UX. I have a confession: I was once very skeptical of the value of the mobile experience. Throughout my time in Georgia, especially in this HCI program, I understand that one should consider the implications of any design decision they make – mobile versus desktop experience included. In the workshop, we discussed the process of evaluating the need for mobile and the various possibilities for mobile development (native, web app, hybrid). Each of these impact the user experience and should be taken into consideration. For example, native apps can access phone-features such as GPS and tilt-functionalities but updating requires a user-download, so the releases should be well tested and strategic. Web apps can’t take advantage of phone-features, require wireless access, but have the benefit of continuous deploys, so releases can be small and highly iterative. There are pros and cons to everything, so consideration and informed decisions are key.
The workshop was informative, interactive, and well conducted. The participant group was professionally diverse (product managers, developers, entrepreneurs, medical nurses, UX designers and researchers, etc.), providing a great backdrop for the workshop discussions. It’s refreshing to see that so many people are interested in and understand the value of user experience! It also provided context for the things I’m studying in HCI. We constantly talk about the value of empathy, users, research, usability testing, etc., and it’s refreshing to see that these concepts are still valuable in an industry setting.
This post is based on a Facebook summary post by Florian, the other workshop scholarship winner. Thanks!